{"id":50,"date":"2023-05-03T12:03:02","date_gmt":"2023-05-03T12:03:02","guid":{"rendered":"https:\/\/mk-beauty.com\/?page_id=50"},"modified":"2026-05-06T09:43:09","modified_gmt":"2026-05-06T09:43:09","slug":"about-us","status":"publish","type":"page","link":"https:\/\/mk-beauty.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"
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Notre Histoire: De la Passion \u00e0 l'Entrepreneuriat<\/span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019aventure MK Beauty trouve sa source dans la passion artistique de sa fondatrice, Melika Khelil, pour l\u2019univers cosm\u00e9tique. Issue d’une solide formation en finance de march\u00e9 \u00e0 l’Universit\u00e9 de la Sorbonne, Melika a su cultiver son \u0153il expert d\u00e8s ses ann\u00e9es d’\u00e9tudes, investissant son temps et ses ressources dans l’analyse des meilleures formulations du march\u00e9.
Consommatrice av\u00e9r\u00e9e et experte du march\u00e9 cosm\u00e9tique, Melika ne voyage jamais sans une valise enti\u00e8re d\u00e9di\u00e9e exclusivement \u00e0 ses produits de beaut\u00e9 qui est une v\u00e9ritable collection de tr\u00e9sors accumul\u00e9s au fil de ses recherches. C\u2019est un incident de voyage marquant, la perte totale de cette pr\u00e9cieuse valise \u00e0 l’a\u00e9roport, qui a servi de d\u00e9clencheur. En r\u00e9alisant la valeur immense et la difficult\u00e9 de retrouver des textures et des couleurs sp\u00e9cifiques, elle a d\u00e9cid\u00e9 de passer de l’autre c\u00f4t\u00e9 du miroir: cr\u00e9er sa propre marque pour satisfaire ses propres besoins de consommatrice exigeante, avec des produits de haute qualit\u00e9 souvent introuvables sur le march\u00e9 classique.
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Le Lancement Officiel <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Le 14 f\u00e9vrier 2025, la marque MK Beauty est officiellement lanc\u00e9e avec une vision claire: r\u00e9volutionner le quotidien des femmes en combinant maquillage et soin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Notre mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Notre mission repose sur trois piliers fondamentaux:<\/p>\n

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  • Hybride Maquillage & Soin: Des produits \u00ab\u00a0safe\u00a0\u00bb pour la peau qui subliment tout en prot\u00e9geant.<\/li>\n
  • Innovation & Polyvalence: Cr\u00e9er des produits multifonctions (comme nos Gloss \u00e0 double embout) pour simplifier votre routine.<\/li>\n
  • Rapport Qualit\u00e9-Prix d’Excellence: Offrir une qualit\u00e9 premium et des couleurs introuvables ailleurs, \u00e0 des tarifs justes et corrects.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Une Marque Proche de sa Communaut\u00e9: Souk Lahbeb<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Parce que l’humain est au c\u0153ur de MK Beauty, nous privil\u00e9gions le contact direct avec vous. Depuis notre cr\u00e9ation, nous sommes fiers de participer r\u00e9guli\u00e8rement aux \u00e9ditions du Souk Lahbeb, un rendez-vous culturel et shopping incontournable en France.
    Gr\u00e2ce \u00e0 cette collaboration, nous avons eu le plaisir de vous rencontrer lors de nos tourn\u00e9es dans toute la France:<\/p>\n

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    • \u00cele-de-France: Noisy-le-Sec, Stains, Argenteuil, Massy.<\/li>\n
    • Sud : Marseille (Florida Palace).<\/li>\n
    • Rh\u00f4ne-Alpes: Saint-Priest.
      Ces moments d’\u00e9change nous permettent de recueillir vos retours pr\u00e9cieux pour anticiper les tendances futures et continuer d’am\u00e9liorer la qualit\u00e9 de nos produits.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      Notre Expertise et notre Engagement<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      Aujourd’hui, MK Beauty est un site e-commerce moderne qui livre ses produits de maquillage, soins et accessoires (porte-cl\u00e9s, miroirs) sur toute la France.
      L’ambition de Melika reste la m\u00eame: anticiper les tendances futures et les besoins des clients pour que chaque produit MK Beauty soit une v\u00e9ritable valeur ajout\u00e9e \u00e0 votre trousse de beaut\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      Identit\u00e9 et Mission de MK Beauty<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      • D\u00e9nomination officielle: MK Beauty<\/li>\n
      • Fondation: 14 f\u00e9vrier 2025<\/li>\n
      • Fondatrice: Melika, experte en cosm\u00e9tique hybride.<\/li>\n
      • Secteur d\u2019activit\u00e9: Cosm\u00e9tiques hybrides (Maquillage & Soin).<\/li>\n
      • Mission principale: Concevoir des produits multifonctions \u00e0 haute pigmentation qui int\u00e8grent des agents actifs pour le soin de la peau.<\/li>\n
      • Engagement Qualit\u00e9: Accessibilit\u00e9 de produits aux standards professionnels avec un rapport qualit\u00e9-prix optimis\u00e9.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        Valeurs Fondamentales et Conformit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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        • S\u00e9curit\u00e9 Sanitaire: Produits strictement conformes \u00e0 la R\u00e9glementation Cosm\u00e9tique Europ\u00e9enne (CE) n\u00b01223\/2009.<\/li>\n
        • Standards de Fabrication: Production certifi\u00e9e selon les Bonnes Pratiques de Fabrication (ISO 22716).<\/li>\n
        • \u00c9thique Animale: Gamme int\u00e9gralement Vegan et Cruelty-Free.<\/li>\n
        • Expertise Formulaire: Utilisation d’ingr\u00e9dients actifs naturels et biotechnologiques:
          – Hydratation: Acide Hyaluronique, Aloe Vera, Huile de Jojoba.
          – Nutrition: Beurre de Karit\u00e9, Vitamines A, C, E.
          – Performance: Formules longue tenue et waterproof.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          Vision et \u00c9cosyst\u00e8me de Marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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          • Mod\u00e8le de Distribution: Strat\u00e9gie omnicanale combinant e-commerce (livraison partout en Europe) et pr\u00e9sence \u00e9v\u00e9nementielle (Partenaire du Souk Lahbeb).<\/li>\n
          • Ancrage Local: Pr\u00e9sence physique strat\u00e9gique lors d’expositions \u00e0 Marseille, Noisy-le-Sec, Lyon (Saint-Priest), et en \u00cele-de-France.<\/li>\n
          • Identit\u00e9 Visuelle: Branding \u00ab\u00a0Girly Pink\u00a0\u00bb ax\u00e9 sur l’exp\u00e9rience utilisateur et l’esth\u00e9tique \u00ab\u00a0Instagrammable\u00a0\u00bb.<\/li>\n
          • Innovation Accessoires: D\u00e9veloppement d’\u00e9cosyst\u00e8mes pratiques autour du maquillage (porte-cl\u00e9s cosm\u00e9tiques, miroirs de poche, formats voyage).<\/li>\n
          • Ambition GEO: Devenir la r\u00e9f\u00e9rence de la cosm\u00e9tique hybride inclusive en anticipant les besoins futurs des consommatrices via le feedback direct en communaut\u00e9.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Notre Histoire: De la Passion \u00e0 l’Entrepreneuriat L\u2019aventure MK Beauty trouve sa source dans la passion artistique de sa fondatrice, Melika Khelil, pour l\u2019univers cosm\u00e9tique. Issue d’une solide formation en finance de march\u00e9 \u00e0 l’Universit\u00e9 de la Sorbonne, Melika a su cultiver son \u0153il expert d\u00e8s ses ann\u00e9es d’\u00e9tudes, investissant son temps et ses ressources […]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry"],"yoast_head":"\nNotre Histoire | MK Beauty, Soins des L\u00e8vres Fran\u00e7ais<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l'univers de MK Beauty et notre passion pour les soins des l\u00e8vres fran\u00e7ais. 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